Case Study: Visual Identity
'VOOK' is an imagined imprint that publishes books on architecture and art. This project borrows the logo's geometry to create modular letterforms. 
Process and Questions: How can an identity be modular, cohesive and flexible. A huge consideration when designing this identity, was ensuring that the works of the featured creatives weren’t undermined by graphic elements, but also visibly part of an imprint series. 
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