VOOK
Case Study: Visual Identity
'VOOK' is an imagined imprint that publishes books on architecture and art. This project borrows the logo's geometry to create modular letterforms.
Process and Questions: How can an identity be modular, cohesive and flexible. A huge consideration when designing this identity, was ensuring that the works of the featured creatives weren’t undermined by graphic elements, but also visibly part of an imprint series.
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![](https://cdn.myportfolio.com/0d08bb8d-69ea-4f54-84e3-44d152d4f0b2/94dcf24c-0111-4efb-a93f-f91a5a9e5792_rw_1200.png?h=0ec3157309417865b18c84249708cfec)
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![](https://cdn.myportfolio.com/0d08bb8d-69ea-4f54-84e3-44d152d4f0b2/d1edd7b6-03e9-4b00-9f85-d747c154aec0_rw_1920.jpg?h=09af376e540254a30d3f8699a68171e0)
![](https://cdn.myportfolio.com/0d08bb8d-69ea-4f54-84e3-44d152d4f0b2/fdddcf71-ec11-4560-89b5-ff7ec6d37e85_rw_3840.png?h=093e005773f20fb74ee5c2fd0162649b)
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![](https://cdn.myportfolio.com/0d08bb8d-69ea-4f54-84e3-44d152d4f0b2/ca999dbb-62b1-48a9-928f-a6b63c7035ba_rw_3840.png?h=96b7a95193f2d81bdedcfcb5d7bbcf10)
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![](https://cdn.myportfolio.com/0d08bb8d-69ea-4f54-84e3-44d152d4f0b2/be733c5f-d63b-4869-8238-aa012cd9fc13_rw_3840.jpg?h=1c6dff5bb85305e73cf520169082e7f6)