Manhattan Beach Park
Visual Identity, Environmental Design, Signage Design
A visual identity project for Manhattan Beach Park, located in Brooklyn, New York. This imagined graphic identity directly references the park’s promenade, using the arch as a foundation for wayfinding, outdoor furniture, and all other visual elements.
![](https://cdn.myportfolio.com/0d08bb8d-69ea-4f54-84e3-44d152d4f0b2/ee173f3f-c438-44d4-b41b-ab46a0b85546_rw_1200.png?h=36ca9467bdeceee8cdc0877d77461b72)
![](https://cdn.myportfolio.com/0d08bb8d-69ea-4f54-84e3-44d152d4f0b2/19aea426-820d-4ce8-8348-383589a2bbf9_rw_1920.png?h=55c64a484e724415744edbdb53ceafc4)
![](https://cdn.myportfolio.com/0d08bb8d-69ea-4f54-84e3-44d152d4f0b2/54fd639d-a08b-4aee-9cf0-65d23ee45fdf_rw_1200.gif?h=9cd4ac660511d30f01d3a7396126580c)
![](https://cdn.myportfolio.com/0d08bb8d-69ea-4f54-84e3-44d152d4f0b2/393b4e89-c5c0-4869-bd8f-9d8a909e862a_rw_1920.png?h=71d04f1cb88a8670845736d67cce5da2)
A unified series of way-finding icons, with a distinct curve.
![](https://cdn.myportfolio.com/0d08bb8d-69ea-4f54-84e3-44d152d4f0b2/e3ee0e17-5242-4e0d-a32c-f10f8a5db011_rw_3840.jpg?h=d473cb37afdd09de37c4525c6e3122c9)
![](https://cdn.myportfolio.com/0d08bb8d-69ea-4f54-84e3-44d152d4f0b2/2abda977-4948-4e88-8968-8a5e3ac0b09a_rw_1920.jpg?h=827953a475e10eaec15a7a0a12620c6f)
![](https://cdn.myportfolio.com/0d08bb8d-69ea-4f54-84e3-44d152d4f0b2/73fb32f3-1487-4bc9-8f6e-b1aa4b64658b_rw_3840.jpg?h=f873ab432085f1d0fcc34ee40dbbd8dc)
"The signage system and outdoor furniture are structured with the same symmetrical arc seen in the park"
![](https://cdn.myportfolio.com/0d08bb8d-69ea-4f54-84e3-44d152d4f0b2/2b82fe7e-85f8-483e-b877-cc1e2fdab93d_rw_1920.png?h=da61f93bcc92133ce4c116abc8b97fe0)
![](https://cdn.myportfolio.com/0d08bb8d-69ea-4f54-84e3-44d152d4f0b2/dfff6681-ec1c-4379-ba42-636d75df76d1_rw_1920.png?h=593f729c167baf37d479aaf53964e799)
![](https://cdn.myportfolio.com/0d08bb8d-69ea-4f54-84e3-44d152d4f0b2/728b02b7-8daf-40cd-98f4-481b47f2c9ae_rw_1920.png?h=0d551599e8574c2ddc480917e65f8062)
![](https://cdn.myportfolio.com/0d08bb8d-69ea-4f54-84e3-44d152d4f0b2/5ccc6c16-e78e-494f-aed6-15ae1db8c38d_rw_1920.png?h=95de9201bc66fddc60f2823fe4862eb2)
![](https://cdn.myportfolio.com/0d08bb8d-69ea-4f54-84e3-44d152d4f0b2/7f2aa15f-3bca-431c-a786-f69083e84b7c_rw_1920.png?h=7a69f1415a1b104cfdea0e3f515ef4b7)
![](https://cdn.myportfolio.com/0d08bb8d-69ea-4f54-84e3-44d152d4f0b2/1bedcbf7-a217-4b10-a750-560b5ef843ac_rw_1920.png?h=2c7f4b3e9d684bfc46d41a0de3da5f8b)
![](https://cdn.myportfolio.com/0d08bb8d-69ea-4f54-84e3-44d152d4f0b2/17dc3d14-d322-4f33-9348-8795385b5c30_rw_3840.jpg?h=776a167f5d08d359b447246869f101e6)