Bronx Academy of Arts & Dance
Case Study / Brand Identity
BAAD! is a cultural organization that champions dance, and represents underserved communities. This imagined identity represents the organization's antithetical spirit with an eclectic typeface made from scratch, featuring whimsical oblongs that sit vertically and horizontally, and super slim strokes.
Stadium-like letterforms with varied personalities, including filled counters, and super slim ascenders & descenders.
